1968 Chevrolet Impala

OFFERED WITHOUT RESERVE

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.

The Generous Collection returns with Part 2 offering over 250 cars in August all offered without reserve, emerging from years of long-term silent storage. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.

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The fourth-generation 1965–70 Chevrolet Impala proved to be incredibly popular, selling over one million units and offering the broadest range of body styles and engine options. By 1968, buyers were being seduced by the new Coke bottle styling, and had a choice of five different body styles including Sport Sedans, Sport Coupes, sedans, convertibles, or station wagons. And customization was available through a variety of power luxury options, exterior colors, interior color schemes, and sport packages.