1968 Mercury Cougar

OFFERED WITHOUT RESERVE

Introduced for the 1967 model year, the Mercury Cougar was FoMoCo’s plan to capture older, wealthier buyers who loved the Mustang but wanted more luxury.

Designed to look like a European sports car, the Cougar was built on a slightly longer frame than its pony car cousin, the Mustang. The longer wheelbase gave it a smoother ride and a roomier cabin, which was also fitted with extra sound deadening to reduce road noise.

The Cougar was offered in a range of trim levels, all of which came standard with a V8 engine. The car was a massive success, with over 150,000 sales in the first 12 months while also taking home MotorTrend’s 1967 Car of the Year honors.

This ‘68 XR-7 is a non-running project that was acquired in the 1980s by the seller, who notes they purchased the car from the nephew of its original owner. The car has been repainted in its factory color under current ownership along with a retrim of the black vinyl top.

Under the hood, the C4 automatic transmission has been swapped out for a Top Loader four-speed manual gearbox, and the non-running Cougar Super 302ci V8 is fitted with FLOTEK aluminum cylinder heads with roller rockers and Cougar-branded finned valve covers.