1968 Mercury Cougar

Introduced for the 1967 model year, the Mercury Cougar was FoMoCo’s plan to capture older, wealthier buyers who loved the Mustang but wanted more luxury.

Designed to look like a European sports car, the Cougar was built on a slightly longer frame than its pony car cousin, the Mustang. The longer wheelbase gave it a smoother ride, and a roomier cabin, which was also fitted with extra sound deadening to reduce road noise.

The Cougar was offered in a range of trim levels, all of which came standard with a V8 engine. The car was a massive success, with over 150,000 sales in the first 12 months while also taking home MotorTrend’s 1967 Car of the Year honors.

Acquired by the seller in October 2020, this ‘68 Cougar was refinished in metallic teal under previous ownership, and its interior has been reupholstered in black leather.

Work performed by PSI Motor Sports Inc. of Kemah, Texas, in May 2013 totaled over $8,000, and some highlights included replacing the transmission with a later-model overdrive unit and installing a TCI Automotive “Saturday Night Special” torque converter, Heidts Mustang II-style front suspension, and front disc brakes.