1968 Mercury Cougar

OFFERED WITHOUT RESERVE

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would regularly pay overly generous fees to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.

The Generous Collection returns with Part 2 offering over 250 cars in August all offered without reserve, emerging from years of long-term silent storage. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.

* * *

Based on the updated-for-1967 Ford Mustang, the Mercury Cougar fulfilled the division's longstanding desire for a sporty coupe of its own. Lincoln-Mercury was deeply involved in development of the original Mustang, which famously bowed at the 1964 Worlds Fair in New York, but the automaker wasn't ready to commit to a Mercury version at first.