1978 Ford LTD

OFFERED WITHOUT RESERVE

Out of a combination of a lifelong automotive passion and an unyielding desire to support the people of his Alabama community, the Generous Collection was born. Mr. Greg Rusk, a successful business leader in the cardboard industry, with a big heart for helping families and friends in times of need, would generously pay above-market prices to acquire an interesting vehicle. After decades of collecting and supporting local automotive enthusiasts, the Rusk family is ready for these vehicles, each with their own story, to write their next chapter back on the road, where they belong.

The Generous Collection returns with Part 2 offering over 250 cars in September, all without reserve, emerging from years of long-term silent storage. Many additional lots will be offered in the coming months. From the quiet shadows of the Generous Collection to the sunshine of backroads and highways, enthusiasts now have the opportunity to own a piece of a generous car-collecting legacy.

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The 1978 Ford LTD represented the final year of Ford’s large, traditional full-size LTD before the dramatically downsized 1979 redesign. Built on Ford’s long-running body-on-frame platform, the LTD emphasized comfort, smooth ride quality, and V8 power at a time when American buyers were beginning to favor smaller cars.